Thursday, 28 February 2013
Sean "Diddy" Combs And Mark Wahlberg Launch AQUAHydrate.
But wait, folks! It's not just water -- it's a "revolutionary new performance water" set to "take over the beverage industry," according to a news release.
AQUAHydrate has actually been around for more than a year, with mixed results.
Previously, the California-based company used athletes such as Yu Yumoto (XTerra World Champion), Erin Cafaro (Olympic rower), and Louis Vazquez (San Diego Chargers) to market its product to other athletes.
Now, it has turned to celebrities to peddle the product. Don't snicker -- Jennifer Aniston is successfully shilling for SmartWater.
Even though Combs and Wahlberg are actual partners in the company and will "oversee business strategy," the company has a real water mogul behind the desk. AQUAHydrate's CEO is John Cochran, the former president of Fiji Water.
So what is AQUAHydrate? It's water that's been filtered and then pumped up with a proprietary blend of 72 electrolytes and trace minerals called ConcenTrace...